Transformation is not the goal

"We're investing heavily in our Digital Transformation."

"That's great. What are you transforming into?"

"..."

Digital transformation is only valuable if it is helping an organization achieve a specific goal it could not have achieved in the analog paradigm.

If an organization is awarded the distinction of becoming the most digitally transformed organization in the world, but no one is buying their products and they cannot retain talent, Digital Transformation will have been a means to the wrong end.

Likewise with Autonomous Transformation, Digital or Autonomous Reformation and acts of creation.

If transformation is not a goal, but a process by which to achieve outcomes, how do we define the right outcomes?